Chocolate-Covered Marshmallow-Filled Treats – A Racist History

Yeah, I said it – these things are RACIST!!!!

I did a little research on some of my favorite sweet treats, and whoa, did I find some interesting factoids – it’s the dark side, literally, of some of the world’s most beloved candy. How can such sweet be coupled with such bitter?

Backstory: some of the delicious chocolate-covered marshmallow treats you grew up eating have terribly racist names in some parts of the world. The food isn’t racist, of course, but their original names have caused controversy for as long as they’ve been around. WHAT’S THE DEAL?!

A great place to start: http://en.wikipedia.org/wiki/Chocolate-coated_marshmallow_treats. While I try to never quote Wikipedia, I think it’s a good start.

EXCERPT:

“Chocolate-coated marshmallow treats are produced in different variations around the world, with several countries claiming to have invented it or hailing it as their “national confection”. The first chocolate-coated marshmallow treat was created in the early 1800s in Denmark.” [1]

OK, Denmark, let’s start with you. Let’s see how you depict your “original creation” of a negerkys (Negro kiss):

“Negerkys” marshmallow treats – old school racism

Thanks for the marketing photo, internet person – glad someone is keeping up with this kind of thing. It’s noted that the Elviraminde company no longer uses the name “Negro kisses” to market them, but they did until the early 2000s.

Anyhoo, other countries gave their chocolate-covered marshmallow confections names that referred to Africans:

  • Southern Germany + German speaking Switzerland = Mohrenköpfe (Moor’s heads)
  • Finland = Neekerinsuukot (Negerkyss), derived from German. Discontinued use in 2001.
  • The Netherlands = Negerzoenen (“Negro kisses”)
  • Germany = Negerkuss
  • Flanders = “Niggerinnetetten” (“Female Negro’s Tits”)
  • Colombia = Beso De Negra (Black Woman’s Kiss)
  • Palestine = “Cushi”  כושי, “negro”, but not used in decades

The Sarotti chocolate-bearing Moor – no longer used in ads

Finnish advertisement

Apparently this is a thing – owned, marketed and sold by Nestlé™

It’s not that referring to anyone of African origins is racist – it’s HOW the reference is used. Yikes on some of the advertising – truly degrading and insensitive. However, the term “negro” is, in several languages, the word “black”, which refers to the color, not anything racial. In America, it’s pejoratively used as a racial slur these days, so most Americans now try to avoid it. Historically, it’s been used positively and negatively, so it depends on the context entirely…but lately, it’s not been favorable to use. So, let’s not. In other parts of the world, though, the connotation isn’t necessarily racist, nor meant to be condescending in any way – and yet, some of the marketing appears racially insensitive, so much so that most of it is no longer used today. So, does that mean other countries were wrong to use those ads to begin with, or is it that we NOW see them as racist, over time? Good question.

Side note: America has “Moon Pies” and Mallomars – not entirely similar, but I’d venture a guess neither were associated with racism. I know – seems ironic, but there you are. And basically, Moon Pies are portably convenient s’mores. You’re welcome.

Here’s a video of Moon Pie manufacturing in Chattanooga, Tennessee:



Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s